Kudos to Pavlov and Schumer for trying to start their own hotel brand in one of the toughest markets in the country. Whether the micro-hotel trend has staying power beyond New York and other cramped cities, however, is still a question mark. Standing out as a new brand will be a challenge, especially in a hospitality market already inundated with a multitude of brands, many with the same design concepts and aesthetics as Arlo.
Messaging stands to be a two-way, lasting conversation based on guest data, and we expect more and more outreach opportunities to emerge.
Commune Hotels' CEO Niki Leondakis could be just the person to shift the lifestyle hospitality discussion beyond the tired "independent spirit" narrative to a more modern focus on personalized, mobile-first, on-demand experiences.
Consolidation fever in the hospitality industry is trickling down in the boutique hotel space.
Thompson Hotel's second Mexico location carves out a unique niche in the resort-ridden Riviera Maya.
Pritzker, like other wise investors, is buying hotel real estate while brands shed it. There's likely a lesson in here.