New Micro Brand Arlo Hotels To Battle Macro Trends and Established NYC Competitors
Kudos to Pavlov and Schumer for trying to start their own hotel brand in one of the toughest markets in the country. Whether the micro-hotel trend has staying power beyond New York and other cramped cities, however, is still a question mark. Standing out as a new brand will be a challenge, especially in a hospitality market already inundated with a multitude of brands, many with the same design concepts and aesthetics as Arlo.
Oshrat Carmiel, Bloomberg | 6 years ago