Articles tagged “coffee”

The next time someone asks you a positive aspect of the surge in average room rates, one of them could be Deepak Ohri’s entrepreneurial journey.

Hotels would be wise to ditch the powdered dairy and differentiate themselves by aligning with local roasters for artisanal coffee programs. While that might come with a dip in immediate profits, cross-branding and foot traffic could ultimately enhance properties’ bottom line.

The big idea is to make it easy for larger, national hotel chains to conduct local, nuanced and interesting coffee programs that are cost-efficient. And without the hassle of having to do it all yourself, including equipment, roaster relationships and barista training. Craft coffee is having its moment.

The deal is a win-win for everyone, but Starbucks fans: It allows Hilton to save costs on the 100,000 cups of free coffee consumed by guests each day and provides the LA-based coffee group with a brand boost.

These only have a shot at becoming a real challenger to both digital and traditional publishers if they crack the code on the best way to integrate guest reviews and real-world updates into quality destination information.

Destinations from Bolivia to Borneo are fascinating in their own right, but add a layer of the political-economic drama that surrounds the coffee industry and this becomes more than the average travel show.