Articles tagged “change fees”

Skift speaks with Southwest’s vice president of marketing about the carrier’s latest advertising campaign that seeks to attract more Gen Z and Millennial travelers.

In coronavirus-related stories this week, Skift covered actor Will Smith's favorite business travel startup, major airlines eliminating change fees, the seeming end of the ex-pat lifestyle, and how Sonesta took advantage of an IHG default.

In the near future, airlines expect fewer business travelers will fly. That means they need to attract people going on vacation. And a lot of those consumers do not like change fees.

Because these are airlines, consumers will want to know: What's the catch. But there probably isn't one. Times are tough in the airline industry, and this is as good a time as any to end unpopular fees.

This is how competition should work. American, Delta, and United have been poaching customers from discount airlines with their no-frills basic economy fares. Frontier doesn't like that, so it has come up with a new passenger-friendly policy to try to sway potential passengers.