Amadeus’ Luis Maroto came out on top in 2018. His executive compensation is appropriate, given that the company is the most valuable European travel firm.
The CEOs of Booking Holdings, Expedia Group, and TripAdvisor all saw their total compensation fall in 2018, but only because 2017 was an exceptional year for each. Glenn Fogel of Booking and Mark Okerstrom of Expedia were each appointed as CEO in 2017, and Steve Kaufer of TripAdvisor received a long-term incentive award that was undoubtedly the envy of his peers.
TripAdvisor CEO Stephen Kaufer is ordinarily far from being the most-compensated CEO in online travel. This year represented an unusual payout for him. But Skift's annual survey reveals that most online travel CEOs are often more handsomely compensated than what the top bosses in other industries receive, on average.
Does the average traveler care whether a U.S. airline CEO made $7 million or $13 million last year? It's highly doubtful. Passengers want to fly a well-run, on-time airline with friendly customer service. How much money the CEO makes is probably immaterial to most customers.
Chief executive pay at Europe's biggest publicly traded travel companies appears to have converged in 2016 with few bumper deals compared with previous years. It could just be a coincidence or might have something to do with the deteriorating economic climate and geopolitical issues.
Executive pay at Amadeus, Sabre, and Travelport is about the same, even though company performance has recently varied. It's unclear how much of that discrepancy can be chalked up to differing norms and taxes in the countries where the firms are based.