Articles tagged “canada”

Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?

The repercussions of drawn-out, draconian Covid restrictions are clear. It will take time to strengthen Canadians' feelings about welcoming back international visitors, but also to rebuild consumer confidence in traveling to Canada.

The reckoning stage has passed. Destination marketers should actively and urgently tackle tourism engagement and education — because community-driven pushback is only going to increase. That could impact recovery and growth, with the future of the tourism workforce depending on it.

Good morning from Skift. It's Tuesday, January 18, in New York City. Here's what you need to know about the business of travel today.

Destination Canada broke new ground by helping to pay for many U.S. elite status flyers to get matching status on Air Canada. The promotion was a noteworthy example of a destination marketing organization working with a travel tech company to target high-value customers.

As Covid continues to show, timing is everything when reopening for tourism. Will the elected party get behind Canada's travel industry until the uncertainty fades, or will more businesses collapse?

In addition to escalating cleaning practices, safety and hygiene standards in preparation, these airports are making every effort to instill confidence in passengers and help them prepare to fly as leisure travel reopens.

Remote work is starting to trigger more sweeping changes within companies, while some people are even questioning the very concept of the vacation. It's time to move the conversation along.

Going for organic growth by tapping into already thriving sectors and industries at a community level, and aligning with government projects, are just two ways cities can plan better events and speed up their economic recovery.