Articles tagged “c2”

Designing a conference like a festival leads to some edges and messy experiences that challenge and confuse attendees. It will be fascinating to see how the concept fares as it is exported to a diverse range of global destinations.

C2 may be past the point of reinventing itself as it looks to export its brand of experiential business conferences around the world. Yet, the tweaks it has made to its hallmark event demonstrate the work to scale its interactive festival as its popularity surges.

Collaboration between IMEX Group and C2 International shows the value, and power, of creativity in the meetings and events space. The more lessons planners from around the world can learn from these educational sessions, the better.