Articles tagged “Boutique Group”

The luxury travel market is shifting from sheer opulence to authenticity, reflecting a growing demand among affluent travelers for meaningful, culturally rich experiences.

In the first dispatch of the Skift Travel Spotlight podcast from ITB Berlin, Skift speaks with Boutique Group about the role innovative design plays in developing Saudi Arabia’s hospitality sector.

Authenticity is the new luxury in travel. There’s a growing trend towards cultural exploration in ultra-luxury tourism, placing destinations like Saudi Arabia in the spotlight. For Boutique Group, this means offering guests not just a place to stay — but a chance to immerse themselves in history.