Articles tagged “bookings”

Why Are Airline Websites So Bad at Inspiring Travel?

Why Are Airline Websites So Bad at Inspiring Travel?

Dennis Schaal, Skift

There are floors full of marketing folks and techies at Expedia, Booking.com, United, and American Airlines who are measuring whether consumers click faster on the yellow button or the red banner. Can airline websites afford to be cheerleader, confidante, and payment processor simultaneously? Very doubtful.

1 month ago

Beijing’s Social Credit System May Block So-Called ‘Untrustworthy’ From Buying Travel

Beijing’s Social Credit System May Block So-Called ‘Untrustworthy’ From Buying Travel

Bloomberg News, Bloomberg

To say that this social-report-card system is "fraught with risks" is an understatement, and these scores already have ramifications in travel.

1 year ago

Travel CEOs Say U.S. Election Caused Them Heartburn Too

Travel CEOs Say U.S. Election Caused Them Heartburn Too

Andrew Sheivachman, Skift

When the U.S. election (presumably) concludes on Tuesday, companies might be able to invest in travel with a little more certainty about their return on investment. Vacationers will likely be looking to take a break from the tense political climate in the U.S., as well.

3 years ago

Three Digital Commerce Strategy Reports You May Have Missed

Three Digital Commerce Strategy Reports You May Have Missed

Dave Montali, Skift

How and where travel brands connect with the new experiential consumer will continue to evolve and shift along these three critical axes: Digital payments, mobile booking, and travel ad tech. Those that push beyond the best practices will take the most risk, but stand to gain the biggest reward.

3 years ago

Millennials Are More Likely to Use Travel Agents Than Any Other U.S. Demographic

Millennials Are More Likely to Use Travel Agents Than Any Other U.S. Demographic

Andrew Sheivachman, Skift

Once millennials start making money, they're willing to spend to receive personalized treatment from a travel agent. They're also tired of the hassle of do-it-yourself online travel booking.

3 years ago

How Booking.com Profits Handsomely From Bidding on Hotel Names

How Booking.com Profits Handsomely From Bidding on Hotel Names

Dennis Schaal, Skift

Many cash-strapped independent hoteliers have been relatively laid back and allowed Booking.com to bid on their trademarked names and are even handing over their digital marketing and website creation to Booking.com's BookingSuite division. Given their resource constraints, that's not likely to change in any meaningful way anytime soon.

4 years ago

Travel Agents Respond to Lola, the New Agent-Friendly Booking App

Travel Agents Respond to Lola, the New Agent-Friendly Booking App

Andrew Sheivachman, Skift

Every smart travel agency and consortium has plans to better integrate one-on-one service with mobile technology. But maybe English, with his established tech savvy, can finally crack the perfect formula for bringing agents into the digital age. The hard part will be acquiring customers, especially when using a mobile app as the sole method of client interaction.

4 years ago

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Hotels, Don’t Let Outdated Strategy Kill Your Group Business

Hotels, Don’t Let Outdated Strategy Kill Your Group Business

Cvent + Skift

Having an updated, well-thought out strategy for group business is essential for hotels. These tips from CVENT will help hotels stand out in the ever-competitive group business travel industry.

4 years ago