Hotels
Expedia's Uphill Climb Must Meet Booking.com's Structural Advantages
One of Expedia's answers to Booking.com is the Expedia Traveler Preference Program, giving consumers the choice to prepay for a hotel (merchant model) or pay at the hotel (an agency model like Booking.com's). Booking.com's sole use of the agency model gives it a speed advantage as the merchant model is more complicated when signing on and retaining hotels.