Articles tagged “booking holdings”

Short-Term Rentals

The Definitive Oral History of Short-Term Rentals, Part 2

Airbnb broke things as a startup, but a second generation of executives starting in 2013 knew the maturing business had to start playing by some of the rules. Part II of this oral history details many of these changes, as well as the clash between individual owners and property managers.
Business Travel

When a Corporate Travel Booking Lasts for Years

A new generation of apartment-booking platforms want to throw out industry terms like "short-term rentals" and "leases." They simply call it living, and they’re now after corporate business.
Online Travel

Can Online Travel's Titans Ever Break Free of Google?

Airbnb is moving away from Google and performance advertising but few others seem to be following in its footsteps. We believe most online booking sites will remain reliant on Google for top of the funnel marketing post-pandemic. This sets up the search engine to retain its dominant position in travel.
Online Travel

A Deep Dive Into Google’s Impact on Travel 2022

Travel is roaring back. And with the return of business also comes with it an old set of challenges. “What’s our Google strategy” is once again a key question that every travel executive needs to be asking.
Online Travel

Uber as Next Travel Powerhouse? Highly Doubtful

If you think Dara Khosrowshahi is going to toggle a switch and turn Uber into the next Expedia or Booking, then consider the years-long effort Booking Holdings is putting into building "the connected trip." Who's going to plan a vacation and start with a rideshare app?