Articles tagged “booking holdings”

Airlines

Demand Surges for Festive Season Travel - India Report

The upcoming festive season is driving a surge in demand for travel across India. Airfares remain stable due to early bookings and special discounts, but there could be a spike as travel dates near.
Online Travel

Skift Power Rankings: Glenn Fogel

Fogel was the deals guy who helped construct an online travel powerhouse. Now he runs it, and Booking Holdings is expanding its product lines and global footprint.
Online Travel

Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.
Online Travel

How Streaming TV Is Driving Destination Inspiration

Today’s consumers are increasingly inspired by their favorite TV shows and movies. By aligning ads with this engaging content, travel brands can reach consumers at pivotal moments in their planning journey and enhance conversion rates.
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