It's a rarity to see a large restaurant group decide not to chose between proprietary and third-party delivery, but instead happily opt for both in efforts to get all of the customers it can.
A ranking of top restaurant chains is nice, but what's even better? The accompanying marketing boost that TripAdvisor gets for its fast-growing business unit: restaurants and experiences.
Unlike some of its competitors, Bloomin' Brands is bullish on the potential of delivery, take-out, and catering to eventually make up 30 percent of the company's overall sales. They are willing to invest in everything from an in-house delivery team to store remodels with specific delivery-friendly components to make it happen.