Articles tagged “blackfish”

More than five years after the Blackfish documentary made a splash, SeaWorld is finally facing the music for lying to the public about the impact. In a way, though, the company has been paying a price for years: A $5 million settlement is a drop in the bucket compared to quarter after quarter of lost revenue.

SeaWorld is rebounding, with higher attendance and revenue than a year ago. Will it last? And how much free beer will the continued recovery take?

One investigatory shoe is dropping on SeaWorld. Now eyes turn to the U.S. Department of Justice.

SeaWorld brought in a lot of fresh new leaders when the company was looking for ways to recover from the Blackfish effect. After years of flailing, the operator is turning to the old guard for ideas — at least for now.

SeaWorld has been trying hard to assure shareholders that it is moving beyond the controversy and financial woes that followed the Blackfish documentary. This investigation — whatever it entails and however it turns out — is a major setback.

We don't think these announcements will solve all of SeaWorld's woes, but new rides, attractions, and events should drive some visitors to the parks.

A lot more work needs to be done to raise awareness for the issue, even if in one swoop slightly less than one-third of Americans are less likely to visit SeaWorld. If the documentary makers and activists want to build up a larger movement, they need to start by looking at America's heartland.