Remember When Expedia Wanted to Reduce Its Reliance on Google? Big 180-Degree Shift Now
Critics blasted Airbnb for relying too heavily on Google advertising to obtain customers in 2019. But in the beginning of 2021, Expedia outspent all of its rivals on paid marketing and made some gains. Expedia and its Vrbo brand are making no apologies for it.
Dennis Schaal, Skift | 3 weeks ago