Articles tagged “benchmark”

The bigger-is-better mantra of hotel management companies is a driving force behind the Benchmark-Pyramid merger. But this still doesn’t come into the same league as mega-manager Aimbridge Hospitality.

Airbnb has always put itself out there as not just another startup or your grandmother's online travel agency. Going the direct listing route, as opposed to a far costlier initial public offering, could fit in nicely with that narrative.

Would Airbnb and Uber, for example, be truly better off as public companies? It's unclear because they both have access to tons of money already. But they would both certainly be better equipped to spin their own narratives.

In a new era of experiential marketing, hotel groups like Benchmark Hospitality are finding power in storytelling to celebrate both employee and guest relationships.