Articles tagged “away”

Hotels Embrace Role as Curators of Niche Products

Hotels Embrace Role as Curators of Niche Products

Colin Nagy, Skift

As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It's a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

6 months ago

Skift Global Forum Preview: Away’s Jen Rubio Created Cult Luggage by Creating a Community

Skift Global Forum Preview: Away’s Jen Rubio Created Cult Luggage by Creating a Community

Rosie Spinks, Skift

Jen Rubio didn't just co-create a luggage brand — she created an online community by understanding the way travel is an aspirational good in the age of social media. Plenty of companies could learn a thing or two.

7 months ago

Away Raises $100 Million for Expansion Beyond Selling Luggage

Away Raises $100 Million for Expansion Beyond Selling Luggage

Sean O'Neill, Skift

Away has so far managed the tricky transition to brand extensions beyond suitcases. The established travel goods industry will be watching with envy if the startup can continue to pull off its empire-building.

9 months ago