Articles tagged “away”

As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It's a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

Jen Rubio didn't just co-create a luggage brand — she created an online community by understanding the way travel is an aspirational good in the age of social media. Plenty of companies could learn a thing or two.

Away has so far managed the tricky transition to brand extensions beyond suitcases. The established travel goods industry will be watching with envy if the startup can continue to pull off its empire-building.