Oshrat Carmiel, Bloomberg
Kudos to Pavlov and Schumer for trying to start their own hotel brand in one of the toughest markets in the country. Whether the micro-hotel trend has staying power beyond New York and other cramped cities, however, is still a question mark. Standing out as a new brand will be a challenge, especially in a hospitality market already inundated with a multitude of brands, many with the same design concepts and aesthetics as Arlo.
3 years ago