Articles tagged “andaz”

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

While the booming hotel development pipeline in Saudi Arabia is expected to cause disruptions, the hotel industry sees an opportunity to prioritize ESG goals. Will this construction frenzy lead to a green revolution?

Rather than a one-size-fits-all approach to olfactory pleasures, hotels are seeing unexplored branding opportunities for property and consumer-level personalization.

It's no longer enough to provide a bed and shower in upscale urban markets, hotels have to create a brand that ties into the local culture and positions itself as gateway to discovering it.

With hyperlocal travel the biggest trend in tourism, hotels are looking outward for community partners to provide authentic, insider cultural experiences.