Articles tagged “ancillary sales”

At an invite-only session from Skift Global Forum 2022, Holly Aresty, deputy chief commercial officer at Rokt, and Wouter Geerts, director of research at Skift, led a roundtable discussion about how changing customer expectations are reshaping ecommerce transactions and redefining the concept of brand loyalty.

Western companies such as Hopper and Amadeus are lining up to sell enterprise tech solutions to Trip.com Group. That's because the Chinese travel powerhouse is in a shopping mood. It sees back-end technology as critical for making further market share gains in Europe.

In an industry record, four budget airlines generated more revenue from ancillaries than they did from ticket sales in 2020. More importantly, ancillary revenue grew across all of the largest airlines last year despite the crisis.

Startups come and startups go. But it's worth looking at Gordian Software regardless. Big-name airlines have taken a sudden interest in the tech vendor, and their interest highlights a broader opportunity for them in upselling ticketed flyers.

What’s in store for the business travel sector in 2020? Our newest trend report, created in partnership with corporate travel management leader TripActions, offers a prediction on the 10 trends that will have the biggest impact on business travel in the year ahead.

Ancillary sales are an important factor in enhancing the travel customer's experience. Lean how to get ancillary sales right by downloading Fusion's free report, "Getting Ancillary Sales Right: Understanding How to Optimize Your Path to Purchase” below!