Articles tagged “anantara”

Hotels

Minor Hotels to Unveil Masterbrand and Unify 8 Chains on One App

Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.
Hotels

Inside Minor Hotels' Global Expansion

Minor Hotels has an aggressive growth strategy to expand by 2025. Details about the company's strategy reveal a lot about bigger-picture trends in the hotel sector.