As Amazon pushes into hospitality, a battle will take place over who owns the business traveler's wallet. Travel managers will have to deal with Amazon and hotel loyalty programs pushing travelers to spend more on their platforms. Ubiquitous voice-powered travel booking, though, remains a distant reality.
The big global travel management companies have pivoted to become more like technology companies in recent years. Despite the usual bromides about innovation and user experience, they're unlikely to invest in voice-powered automation right now. Personalization needs to come first.
Nothing quite gets the attention of travel executives these days like the mere mention of Amazon. Will it get in? Will it stay on the sidelines? We'll explore all the implications on Tuesday, July 10 at 1 p.m. EST on a Skift Call. Please join us for this all-important discussion.
Amazon is posing a threat. Chinese tourists are spotted everywhere and the loyalty war is getting ever more intense. Common threads? It's a disruptive phase for travel that requires nimble strategies.
Disruption in the travel industry is a universal constant, and we can certainly expect Amazon and Google to continue that tradition. An even more interesting question to ask ourselves for the moment: Why aren't Google and Apple doing more to get their smart devices into hotel rooms like Amazon is?
The next big questions hoteliers might soon be asking themselves: "Alexa, how do I make sure you recommend my hotels when they ask you where they want to stay?" Or, on the flip side: "Why did I invest so much into the modern-day version of the iPod docking station?"
What do Amazon's Alexa, personalization, and the tech arms race have in common? They were common refrains overheard this week at our inaugural Skift Tech Forum in Silicon Valley.