Articles tagged “aman”

A lot of nature-centric hospitality experiences got lumped under the "glamping" moniker and seemed frivolous as a result. But the space is growing because luxury travelers like the ability to be closer to nature without sacrificing creature comforts.

Luxury travelers often deconstruct what goes into the makings of great hospitality. It's also necessary, however, to ask what is required of guests so that they hold up their end of the bargain. It's a two-way street, and all too often we ignore one side of the equation.

The level of competition at the ultra-premium end of hospitality is unimaginably high, and it keeps getting higher. Extraordinary service and experiences quickly become table stakes as guest expectations continue to skyrocket. A culture of creativity gives the best hoteliers that distinctive edge.

Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?

Aman wants to create more customers for life by catering to families with kids and teenagers. It's a smart long-term strategy, but the company will need to involve younger travelers in a way that makes sense for a luxury brand.