United's highest-paying customers have a new place to call home at Chicago O'Hare. The Polaris lounge opened late last week and will be followed with similar properties across the globe through 2018.
By avoiding abrupt changes, and ensuring a consistent design, at all customer touch-points, Cathay Pacific demonstrates the inherent value and long-life of a carefully curated brand. It is that consistency that makes Cathay's at-home-on-the-road passenger experience authentic.
This fresh design has been a long time coming, and will no doubt be welcomed by American's frequent flyers. In an industry historically marked by feast or famine cycles, it's a good idea to put these big projects on the plate as soon as you're flush enough to see them through.
There should be plenty of room for all passengers to be comfortable in this lounge, and more than enough things to do to make the time go by quickly. LATAM has not held back on adding passenger experience features to this ambitious project.
A smart move by LoungeBuddy to partner with a platform business travelers already use, and to create a system that's easy for staff to use so congestion can be prevented.