Articles tagged “afar”

Media brands are aligning themselves with hotel properties around the world that serve as a touchpoint of their brand, expanding the realm of branded experiences in travel. But what is the opportunity that exists within the hotel industry, and how are these opportunities mutually beneficial for both parties involved? Where does the future of media brand and hotel company partnership lie?

We'd rather read a magazine than get grains of sand stuck in our iPhone, but we worry that we're no longer in the majority.

National Geographic Traveler can no longer rely on its parent brand's recognition because social media is leveling the playing field for younger online based publications.

Tours and activities are a profitable way for media publications to capitalize on their brand and find new revenue sources among their already existent customer base.

Some of the more enlightened travel media companies are going beyond the flashy, advertiser-driven media packages, AFAR is one of them.

This innovative partnership allows AFAR Media to leverage its crowdsourced content, while Westin Hotels displays an accuity for the value of offering fresh local travel intel near its properties.