It looks like International Airlines Group knew it what it was doing last year when it acquired Aer Lingus.
The transatlantic route has long been one of the world's most profitable ones. Then Norwegian Air came it and is upsetting long-held assumptions.
Ideaworks believes that web design which makes it easier for consumers to know about and purchase a la carte ancillary products is essential to encouraging these sales. Call it hate-selling with a human face.
Those profits could put it in a good position to make an acquisition or two.
We're interested to see how IAG's four airlines shape Western Europe and trans-Atlantic travel in the coming years.
With these direct jibes at Aer Lingus, it's clear there the feisty O'Leary we thought we'd lost to 'nice' is still alive and kicking.
IAG is offering concessions to EU competition authorities in bid to make its Aer Lingus bid pass muster. IAG hasn't broached the topic of giving up Heathrow slots but that is not out of the question.
O'Leary has worked hard to polish a gentler image, but he'll fight this decision with all his former fervor.
Worst competition watchdog ever. Ryanair should have the right to charge whatever the heck it wants for its portion of Aer Lingus. We're definitely #teamoleary on this.
We so very much hope that the old Michael O'Leary returns here and makes Walsh do and say things he'd rather not do to buy the company he wants.