Accor 2019 Year In Review

2019 was a banner year for European hospitality giant Accor. The brand incorporated out-of-the-box thinking about design, luxury, food and beverage, co-working, guest loyalty, and more to showcase how its vision for Augmented Hospitality is becoming reality. Here, we look back at some of Accor’s brand strategies that launched 2019 to get a glimpse of what the future of hospitality might hold.
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Hotels

How Mercure Hotels Is Giving Travelers a Sense of Place with Local Food, Beverage, and Craftsmanship

A “midscale” hotel brand may have once brought to mind conventional design, amenities, and food and beverage. But Mercure Hotels is making moves to show that midscale hotels can provide the unparalleled uniqueness of a local experience and become a portal to the destination.

How Mercure Hotels Is Giving Travelers a Sense of Place with Local Food, Beverage, and Craftsmanship
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Hotels

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Design touches every aspect of our lives, so the idea that it impacts every corner of the hospitality industry should come as no surprise. For the Accor Group, design serves a bigger purpose than just looking aesthetically pleasing.

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design
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Hotels

Executive Q&A: Why Hospitality Leads the Future of Design

There has been a fair amount of industry discussion about how the leading travel and hospitality brands are thinking about design today. But how should the industry evolve to be prepared for future shifts? Why does design matter at all, and why should it matter for travel and hospitality?

Executive Q&A: Why Hospitality Leads the Future of Design
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Hotels

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality
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Hotels

New Skift Report: The Transformative Role of Design in Hospitality

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

New Skift Report: The Transformative Role of Design in Hospitality
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Hotels

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand
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Hotels

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners
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Hotels

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022
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Hotels

Skift Webinar: Shaping the Hospitality Experience of the Future

Today's hospitality brands have an opportunity to play a much bigger role in the lives of consumers, extending their business beyond the hotel room and delivering experiences that help guests as they live, work, and play. How will hotel brands like Accor adapt their strategy to succeed in this new environment? Register now to view the recording.

Skift Webinar: Shaping the Hospitality Experience of the Future
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Hotels

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand