Accor 2019
Year In Review

2019 was a banner year for European hospitality giant Accor. The brand incorporated out-of-the-box thinking about design, luxury, food and beverage, co-working, guest loyalty, and more to showcase how its vision for Augmented Hospitality is becoming reality. Here, we look back at some of Accor’s brand strategies that launched 2019 to get a glimpse of what the future of hospitality might hold.

How Mercure Hotels Is Giving Travelers a Sense of Place with Local Food, Beverage, and Craftsmanship

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Executive Q&A: Why Hospitality Leads the Future of Design

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

New Skift Report: The Transformative Role of Design in Hospitality

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Skift Webinar: Shaping the Hospitality Experience of the Future

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand