TravelClick Partner Content

Hotels

How Independent Hotels are Reimagining Loyalty Programs

Independent hotels don’t have the global resources of major chains when it comes to building traditional guest loyalty programs. But independent hoteliers are pushing the envelope and finding creative ways to reward loyal guests and guests who book direct.

TravelClick + Skift | 6 years ago

Hotels

The Value of Staying Independent in an Increasingly Soft Branded World

Despite the appeal of the soft brand model, independent and boutique hotels will always be key players in the market.

TravelClick + Skift | 6 years ago

Hotels

New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

The soft brand model has benefits for large hotel chains. But is it equally beneficial for independent hotel owners?

TravelClick + Skift | 6 years ago

Skift Insights Deck: Soft Brands: Weighing the Risks, Rewards, and Realities

Over the past decade, nearly every major hotel company has introduced a “soft brand” –– an associated collection of independent hotels that retain their unique branding and continue to make their own operating decisions. The shift toward the soft brand model has gained momentum as travelers increasingly demand unique experiences, owners and operators look to…

TravelClick + Skift | 6 years ago