SkiftX Partner Content

Join our team of passionate brand storytellers as travel rebounds!

There are a lot of unknowns when it comes to what the next six months of travel are going to look like. New research from Twenty31 helps to decode how U.S., UK, and Canadian travelers are thinking about their upcoming plans as the Covid-19 pandemic continues to be top of mind.

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

The COVID-19 pandemic has proven that the future of travel will be built through an open exchange of informed opinions, ideas, and perspectives from those on the front lines of the industry. SkiftX is taking our own approach by gathering community perspectives from our influential audience of travel leaders.

SkiftX helps brands make smart decisions that shape the future of travel. While we don’t necessarily know what the future of travel will look like over the next few years, we’re working with our partners to help define a stronger path forward, together.

Personalization is already a critical component of today’s travel industry business strategy. But as we learned from this Skift Global Forum panel, the industry now needs to evolve beyond personalization to embrace “hyper-relevance,” a practice where companies use customer insights to better serve the constantly changing needs of travelers.

Hamburg is home to Europe's largest urban redevelopment, which the city and convention bureau are leveraging as a test laboratory for the future of urban mobility, livability, placemaking, and community engagement.

PCMA CEO Sherrif Karamat is guiding the meetings and events industry toward a future where conventions are better leveraged as platforms for long-term economic development and inclusive social progress.

Municipal city governments have been investing heavily in smart city technologies, but in many different ways. Bloomberg Associates' new research puts forth some best practices to help cities learn how others are using various digital tools to engage locals and visitors effectively.

It makes sense that the City of Fort Worth and Visit Fort Worth leveraged SXSW's cool factor and global tech audience to help reposition the destination brand around innovation and creativity. The question now is how to keep that momentum going moving forward.