Singapore Tourism Board Partner Content

Government support for hybrid events as well as actionable roadmaps and safety measures has seen Singapore blaze new trails for the Meetings, Incentives, Conventions, Exhibitions industry in the new normal.

A new Event Industry Resilience Roadmap (IRR) will help guide a safe and manageable pathway ahead for the Singapore Meetings, Incentives, Conventions, Exhibitions (MICE) industry after the challenging impact of Covid-19.

Singapore’s meetings and events were put on pause earlier this year due to the Covid-19 pandemic. But event industry leaders, meeting planners, vendors, venues, and tech innovators across the country were able to quickly shift many of these events from physical to virtual, showcasing the country’s innovative and entrepreneurial spirit.

Singapore Tourism Board's new "Passion Made Possible" platform represents a pivotal shift in destination marketing taking place worldwide. Instead of telling travelers where they can go or what they can do, the new strategy is about inspiring people to imagine who they can be.

Some might feel that the idea of transformative travel can easily be dismissed as marketing hype. But data shows that more and more, customers are seeking out these types of experiences in their actual travels.

The idea of “transformative travel” is taking hold of the travel industry and catching on with travelers across all consumer segments. We set out to find what’s driving this traveler shift toward self-actualization and what this means for travel brands.

A look at what “transformative travel” actually means and why it’s becoming more of a focus in travel today Quantitative data on traveler attitudes toward transformative travel experiences Interviews with…