Signature Travel Network Partner Content

Despite the common misconceptions out there, travelers today—even millennial travelers—are open to using travel agents and consultants, as long as the price is right and trips can still be customizable and unique.

Millennials are often perceived as being totally closed off to the idea of travel agents. However, if the right message is put out there in the right way, these younger travelers are apt to sign on with a travel agent to help them plan the unique, memorable experiences they crave.

Skift recently released our Megtrends Defining Travel in 2017. One trend, Humanity Returns to Travel, notes that, “all of the data in the world is much more powerful when placed in the hands of a well-trained, empathic person who can anticipate, be flexible, and help steward a cohesive experience.” This observation is coming to life through 2016’s increase, and 2017’s predicted increase in travelers seeking the services of travel agents/consultants.

With dozens of online sources available to consumers, travel consultants need the ability to clearly articulate the benefits of consulting an expert.

For travel consultants, being a part of a cooperative that offers comprehensive educational tools could make all the difference in targeting the right consumers with the right message. To take that one step further, “new-to-industry” and millennial travel consultants require a more modern and progressive approach to education.

Travel agents have come a long way since the early days of travel. Despite the rise of online travel websites and do-it-yourself planning, savvy travel agents are doing better than ever with the help of their networks.