Meetings Mean Business Partner Content

City governments and convention bureaus would love to better understand the long-term economic impacts that conventions in advanced industries deliver to their cities, but there are a lot of challenges trying to establish metrics and tracking methodologies to accomplish that.

The meetings and conventions industry is evolving into a global innovation distribution channel. The challenge is mapping and measuring those long-term impacts.

The rise of the Convergence Economy and its impact on meeting strategy How convention bureaus are driving economic development Evaluating the long-term impacts of conventions beyond the visitor spend

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Recognizing this, forward thinking industry stakeholders are implementing next generation meeting design and event…