L.E.K. Consulting Partner Content

The often-misunderstood technology has the potential to revolutionize all sectors of the travel industry. The keys to success will be understanding the right way to deploy AI — and seizing the new markets it can unlock.

According to a new 2017 study, the evolving luxury travel market offers opportunities to both traditional luxury players, as well as new players outside the space, to engage with a broader range of premium travelers.

High-end travel and hospitality brands must adapt to evolving luxury consumer psychographics to provide personalized experiences aligned with the whims of today’s upscale travelers.