Intent Media Partner Content

In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.

Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.

Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.

There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.