Executive Q&A: How Changing the Loyalty Game Is Fueling IHG Hotels & Resorts’ Success With Business-to-Business Customers
Hotel brands are looking to make loyalty programs even more rewarding. It’s not solely about points, but also about offering choice, flexibility, and personalized experiences for consumers. In addition, hotel brands are focused on supporting the success of their valued travel managers and buyers, who in turn leverage loyalty to drive compliance and a more rewarding travel program for their end travelers and clients.
IHG + Skift | 2 months ago