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IAG Loyalty Partner Content

IAG Loyalty Partner Content

IAG Loyalty is the name behind the high-flying loyalty programmes British Airways Executive Club, Iberia Plus, Aer Lingus AerClub and Vueling Club. With over 40 million Avios collectors worldwide, partnerships with more than 125 market-leading brands from American Express to Uber and more, and over 30 years’ experience, we have the scale, audience and know how to maximise your potential for customer loyalty. From expert consulting services, to tailored tech solutions and more, we’ve got everything it takes to deliver the rewards your customers actually want in a way that your business wants.

Airlines

New Research: How Consolidated Loyalty Currency Amplifies Value for Brands and Consumers

Juggling too many loyalty programs? You’re not alone. A new survey from IAG Loyalty shows consumers want more flexibility and simplicity in their loyalty programs, highlighting the benefits of a consolidated loyalty currency. To maximize profitability, business leaders must understand how to meet this demand.
IAG Loyalty + Skift | 2 months ago
Sponsored
Travel Technology

New Report: Reimagining Loyalty to Engage Today’s Consumers

In the face of shifting consumer expectations, the business case for loyalty is evolving. This report delves into various aspects of modern loyalty programs, from the importance of creating an emotional connection and simplifying reward redemption to extending value across the travel journey and into retail engagement.
IAG Loyalty + Skift | 10 months ago
Sponsored
Tourism

Industry Insights: 4 Questions with IAG Loyalty

As the loyalty industry experiences unprecedented consumer demand, 2024 presents both opportunities and challenges. For one, the key to a successful loyalty program will be in consistently refreshing offerings to maintain relevance as the need for innovative reward structures becomes more pronounced.
IAG Loyalty + Skift | 12 months ago
Sponsored
IAG Loyalty at Skift Global Forum 2023
Partnerships

Skift Global Forum Video: Travel Loyalty’s Next Evolution

In this video from Skift Global Forum 2023, IAG Loyalty Chief Commercial Officer Rob McDonald discussed the expansion of loyalty programs and partnerships designed to boost customer engagement and put better data at companies’ fingertips.
IAG Loyalty + Skift | 1 year ago
Sponsored
Experiences

Q&A: IAG Loyalty CEO on the New Age of Customer Loyalty

With increased competition and the rise of personalization, loyalty has shifted from being purely transactional to focused on emotional connections with customers. As travel choices multiply, brands that create these genuine connections will be the ones leading the way.
IAG Loyalty + Skift | 1 year ago
Sponsored
Travel Technology

Industry Roundtable: Why Loyalty Is No Longer Just About Points and Rewards

In today’s age of personalization and emotion-driven commerce, loyalty is less about transactions and more about connections. As the industry gets more competitive, brands need to tap into the power of emotional engagement and shared values to stay ahead.
IAG Loyalty + Skift | 1 year ago
Sponsored