Houston First Corporation Partner Content

A proactive stance throughout the pandemic has landed Houston with a bumper H2 2021 of in-person events, a suite of new attractions, and high hopes for the future of meetings and conventions in the city.

Covid-19 has shaken up the meetings and events industry. But with preparation and quick action — and safety top of mind — Houston First Corporation has set up the city for a bumper calendar of events in 2021 as the country looks toward recovery from the pandemic.

Quick adaptation and innovation have been essential to Houston’s response to Covid-19, through new events, initiatives and technology. With Houston First Corporation on the comms, the problem of Covid-19 went from crippling to simply a new way of being.

Technology plays an important role in helping tourism companies market local attractions and businesses more effectively. As smartphone functionality expands, Visit Houston is proving that augmented reality tools can have a real impact on visitor experience.

With diversity driving Houston’s dynamism on many fronts, the city is well positioned to attract both leisure and business travelers in the years ahead.