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With the holiday season fast approaching, research shows that people are more excited than ever to give the gift of travel. By taking advantage of this trend, brands have an unprecedented opportunity to surprise and delight their customers in a unique way while giving their businesses a much-needed boost going into 2022.

Consumer behavior is likely to remain in flux post-pandemic, so travel brands must adapt their advertising strategies to prepare for an unprecedented purchase journey and connect with travelers in new ways.

Region by region, travel will reemerge in phases. Travel advertisers can reconnect with customers through targeted messaging that acknowledges health and safety concerns and empathizes with the pent-up desire to venture out from local to regional travel experiences.

With people spending more time at home — perusing social media on their mobile devices while dreaming about their next trip — travel brands have an opportunity to get customers booking again by creating compelling discovery and trip-planning experiences.

The coronavirus pandemic has shown that building a strong chat and messaging infrastructure has never been more vital to companies that want to provide the best customer support experience possible.