Expedia Group Partner Content

Expedia Group Partner Content

Online Travel

New Research: How Asia’s Middle Class Is Shaping Global Travel

A recent survey from Expedia Group highlights the travel preferences and potential of Asia’s emerging middle class, presenting a significant opportunity for travel brands to create new experiences tailored to this growing demographic.
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Online Travel

Why Travel Rewards Are Now a Must-Have for Loyalty Success

Today’s consumers expect loyalty programs to offer travel rewards — even if the program is offered by a company outside the travel industry. Expedia Group Private Label Solutions gives brands access to global travel inventory and the tech required to integrate travel rewards into existing loyalty programs without reinventing the wheel.
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Online Travel

Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 

If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.
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Online Travel

New Report: Unpacking the Need-to-Know Trends from Expedia Group

Curious which trends will drive consumer travel interest in 2024? Expedia Group’s “Unpack ‘24” report offers actionable insights to help travel companies align with an array of offbeat trends and connect with travelers.
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Online Travel

Q&A: How Vrbo Is Building Trust With Vacation Rental Guests and Partners

Growth in the vacation rental sector has surpassed pre-pandemic levels and shows no signs of slowing. Leveling up the traveler experience through consistency, reliability, and transparency will help hosts and online travel agencies (OTAs) stand out in the crowded space.
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Experiences

New Research: Uncovering How Travelers Plan and Book Online

Expedia Group’s new “The Path to Purchase” report provides actionable insights to help travel companies inspire, engage, and convert travelers at each stage in the online shopping journey.
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Online Travel

New Travel Rewards Insights: Discovering What Consumers Value Most

Findings from Expedia Group’s March 2023 research can help travel providers deepen their understanding of traveler priorities around loyalty rewards — including price discounts and the flexibility to use rewards across brands and different trip elements like hotels, flights, car rentals, and activities.
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