DerbySoft Partner Content

The way people travel will undoubtedly evolve throughout the year ahead as the vaccination rollout continues and restrictions ease. Hoteliers that have a metasearch strategy in place now will be equipped to take on 2021’s rapidly shifting travel patterns and successfully grow bookings.

DerbySoft released a Destination Ads Guide through the Marketing Services side of the travel tech company. This guide is designed to help travel industry operators boost visibility and harness fresh market demands in the recovery phase of the pandemic.

Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place.

Hotels are developing WeChat mini-programs to drive digital bookings among Chinese travelers. Club Med is one such company that has seen success in its WeChat mini-program strategy, developed by DerbySoft.

Today’s hotel distribution landscape is a complex one –– but artificial intelligence is expected to help solve the issues plaguing the current system. While the technology is still maturing, it’s not as far off as some might think.

There’s still a lot of room for improvement when it comes to how hotels can tell their story through content and distribution. Here, Dee Thomas of DerbySoft talks about the current state of content in the hospitality industry.