Aruba Tourism Authority Partner Content

Today’s stressful, modern era has increasingly led travelers to plan transformational trips that will make them feel physically, mentally, and spiritually healthier. Aruba is one destination that has innovated its wellness offerings to meet this growing consumer demand.

Governments should rightly take charge of large-scale sustainability efforts — but destinations focused on the future should also look to grassroots innovation. On Aruba, many of the most creative sustainability efforts are led by passionate locals eager to share their work with visitors.

Many destinations have stepped up their environmental sustainability efforts in recent years. But the island nation of Aruba is going further than most, working to reduce plastic use, support local communities, and make tourism itself a more sustainable industry overall.