Accor Group Archives

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food and beverage venues, wellness facilities, or flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy as well as lifestyle with Ennismore.

Hotels

Hospitality Needs a True North Star

Why do we choose one hotel over another? Why do we come to work every day? These simple questions reflect a growing need in the hospitality industry to cultivate a sense of purpose — a guiding principle for navigating the demands of an increasingly complex world.

Accor Group + Skift | 2 weeks ago

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Hotels

Q&A: Accor's Maud Bailly On How Sofitel Is Redefining Luxury Hospitality

There’s no one-size-fits-all approach to luxury hospitality, but Accor believes it’s up to major brands in the space to push the envelope. After a major rebranding, Sofitel has taken up the mantle of redefining luxury by investing heavily in team training, taking a stand for sustainability, and more.

Accor Group + Skift | 1 month ago

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Food and Drink

Inside the Experiential Dining Boom: The Power of Food and Drink in Hospitality

Food and beverage have emerged as powerful storytelling tools in hospitality, offering guests a taste of culture and tradition while driving brand differentiation. What was once a supporting act is now a leading role, with hotels and resorts leveraging F&B to craft immersive and memorable experiences.

Accor Group + Skift | 1 month ago

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Business Travel

From Office to Anywhere: How Accor Is Redefining Remote and Hybrid Workspaces

Blended travel is increasing, and hybrid work is here to stay. Through its Wojo and Mama Works brands, Accor offers co-working experiences that combine professional productivity, social interaction, and world-class hospitality all under one roof.

Accor Group + Skift | 4 months ago

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Hotels

Why Accor Is Repositioning Pullman to Embrace Blended Travel

Launched in the mid-19th century, Pullman Hotels & Resorts has always been rooted in innovation, culture, and lifestyle. Today, Accor is leaning into this heritage to appeal to blended travelers and power its growth in the premium category.

Accor Group + Skift | 6 months ago

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Tourism

Skift Global Forum East Attendees Share 4 Key Travel Insights

What are the emerging trends and issues shaping the future of travel? We surveyed our Skift Global Forum East audience of more than 600 travel executives to determine what industry leaders think about top-of-mind subjects.