G Adventures Partner Content

SkiftX

Why Community Tourism, Redefined, Is the Future of Post-Pandemic Travel

Community tourism is a concept that places emphasis on bridging the economic and social divides between travelers and locals that is gaining prominence in the travel industry. As we learn in the case studies below from G Adventures, the pioneers of community tourism, redefined, it also has the potential to empower the industry employees who organize, lead, and sell travel experiences to customers.
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Tourism

The Ripple Effect: Redefining Community Tourism and its Power to Transform Lives

As the global travel industry enters a new era of responsibility, how we define and measure the impact of community tourism must evolve beyond the traditional understanding of community-based tourism as a tool for community development. When done right, everyone wins – local people and businesses are empowered to thrive, travelers return home with a greater sense of connectedness, and everyone working in tourism benefits.
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