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Travel demand continues to rebuild at a slow pace due to Covid-19 border restrictions and health and safety concerns. Travel brands can shore up confidence and build loyalty by engaging with customers in meaningful ways throughout the travel journey, which includes pre- and post-trip airport touchpoints.

As the travel industry looks toward recovery, understanding the attitudes and motivations of those who will be looking to travel again soon is critical to creating connections between advertisers and travelers as they dream, consider, and book their next trip.

Virtually all industries have seen a rise in contactless payments due to new health and safety measures around Covid-19. For travel suppliers, supporting personalized touch-free payment experiences has increasingly become a benchmark for success.

Atlanta’s BeltLine loop has already transformed the way meeting and event attendees can experience the city, and will continue to do so as the project continues to develop through 2030.

Tapping into local experts like Dr. Vikram Misra, a professor in microbiology at the University of Saskatchewan, is helping Destination Canada attract meetings, break down silos, and drive long-term economic growth.

Supported by a WTTC Safe Travel Stamp, Costa Rica’s borders have slowly re-opened to international tourism. We chat to hotel operators on the ground about the fresh protocols, and the path to recovery.

With people spending more time at home — perusing social media on their mobile devices while dreaming about their next trip — travel brands have an opportunity to get customers booking again by creating compelling discovery and trip-planning experiences.

With the Covid-19 tourism crisis upending traditional marketing strategies, destinations are placing local residents and businesses at the heart of their recovery plans. Instead of reaching out to visitors traveling from other regions, destination marketing organizations are finding creative ways to encourage locals to explore their own communities.

Community tourism is a concept that places emphasis on bridging the economic and social divides between travelers and locals that is gaining prominence in the travel industry. As we learn in the case studies below from G Adventures, the pioneers of community tourism, redefined, it also has the potential to empower the industry employees who organize, lead, and sell travel experiences to customers.

It’s true that travel loyalty programs have come a long way from the standard points-based system — but some may still have a long way to go when it comes to striking the right balance between customer value and business value.