Skift Data + AI Summit

OpenAI’s new autonomous digital assistant is an early glimpse of what travel leaders have been waiting for — and warning against — since ChatGPT was first released.

The Tripadvisor brand has been struggling, but there could be value in its huge dataset for AI search engines that want to deliver personalized results.

Thomas Reiner says the best case scenario for online travel agencies is that they lose commissions. And metasearch engines could become things of the past.