Amazon's subscription model — which has already disrupted music, groceries, and retail — could be the key to travel brands unlocking more revenue per customer. Here's the lowdown on the latest tests.
Trivago is bold to take on the giants Booking.com and Expedia Inc. by debuting hotel data services, too. But its rate-shopping tool is better designed and possibly more powerful than what its rivals offer. Game on.
Travel is in our DNA. It's an emotional journey and story that has played out since the dawn of humankind. Getting to the root of this travel instinct can help us build better brands and lasting relationships with our customers. Luckily there's a framework for that.
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