Skift Originals

Airlines

Ryanair signs advertising contract to sell user data

Ryanair currently has bare-bones advertising on its own website, but it sees an opportunity to monetize customers and noncustomers visits to Ryanair.com by selling the data to advertisers. If you visit Ryanair.com, you have a marketing target on your back, but the airline's actions aren't much different from other carriers and hotels.
Business Travel

Hotel giant Blackstone plots a future for Hilton -- with billions in backup

Blackstone is a very savvy, metrics-oriented hotel investor, and with $10 billion available to invest in real estate, the world's largest hotel operator is a lodging force to be closely monitored. Despite its public company status, Blackstone is fairly tight-lipped about its strategy, and the industry awaits Blackstone's next chess move.