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Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Booking Holdings Looks to Pull Away from Airbnb on Profit Margins

As part of its "connected trip" and loyalty strategy, Booking Holdings argued it can convince hotels and other partners to offer up substantial discounts and perks, and this would spur incremental bookings. But do hotels really want to be a cog in building the Booking.com brand?
Dennis Schaal | 3 years ago
Online Travel

Tripadvisor Plus Is Case Study in Online Travel Hype

Less than a year ago, a Tripadvisor pitch deck about Tripadvisor Plus touted its "multibillion dollar revenue potential." Despite the company expressing confidence in Plus when it scrapped its business model in September, Tripadvisor admitted last week "we haven't found the product-market fit that we're looking for."
Dennis Schaal | 3 years ago
Online Travel

6 Expedia Group Takeaways From Its Annual Report

How things change: Expedia said its sale of Egencia won't have a major impact on operations or financials, although in years' past the company touted Egencia as a rising star. In 2018, Egencia was its own Expedia reporting segment and accounted for 8 percent of gross bookings.
Dennis Schaal | 3 years ago
Online Travel

Podcast: Viator Spinoff Pros and Cons

Another quarterly earnings call, another round of debates about how Tripadvisor could find more value from its Viator brand. Listen as our in-house experts break down the plusses and minuses of the situation.
Jason Clampet | 3 years ago
tripadvisor
Experiences

The Tripadvisor Earnings Call That Became a Sales Pitch for Viator

Whether it is hotel-like commission levels on the online travel agencies, new product features, or market share gains, Tripadvisor was unabashedly selling the virtues of a Viator IPO — or deal. It's not a winner-take-all market, but rivals have narrowed any competitive gap.
Dennis Schaal | 3 years ago
Online Travel

Tripadvisor Files Paperwork to Take Viator Public

You can look for plenty of wheeling-dealing behind the scenes as Tripadvisor mulls taking Viator public and investigates alternatives with potential buyers or partners.
Dennis Schaal | 3 years ago