Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Skift Loyalty Summit Video: Powering Next Generation Travel, Loyalty, and Rewards

In this video from Skift Loyalty Summit, we hear from Frederic Lalonde, CEO and co-founder at Hopper, and Matt Knise, managing vice president of U.S. Card at Capital One, about how the two companies are working together to enable a smarter travel booking and loyalty experience for customers.
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Online Travel

Loyalty Meets a Newly Conscious Traveler for Post-Pandemic Resets

Loyalty programs helped brands engage with customers during pandemic lockdowns. But now they need to evolve, and travel companies need to not only decipher what today’s traveler wants, but also how to factor in sustainability in a meaningful way.
Online Travel

How Szallas Built an OTA Powerhouse in Central and Eastern Europe

The Central and Eastern European travel market is ripe for investment. Despite the ongoing war in Ukraine, domestic and regional tourism has continued to grow above 2019 levels. Meanwhile, amidst rapidly increasing digitization among both consumers and travel providers, the region boasts huge long-term opportunities for companies who are able to connect with its unique traveler base and integrate technology across these similar yet distinct markets.
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Online Travel

Full Video: Expedia for Business President at Skift Forum Europe 2022

Despite challenges caused by the war in Ukraine, Europe's tourism recovery is expected to continue this summer and Expedia for Business is poised to take advantage of the surge in demand. In this video, its president Ariane Gorin explains why she's bullish about this summer and provides information about future plans.
Online Travel

Uber as Next Travel Powerhouse? Highly Doubtful

If you think Dara Khosrowshahi is going to toggle a switch and turn Uber into the next Expedia or Booking, then consider the years-long effort Booking Holdings is putting into building "the connected trip." Who's going to plan a vacation and start with a rideshare app?
Online Travel

Uber to Add Flights, Rail and Hotel Bookings to Its UK App

We shouldn't be too surprised, considering Uber's Dara Khosrowshahi was previously the CEO of Expedia Group. But technical questions will remain over how a ride-hailing and food delivery app can transform into a superapp so quickly.