Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Daily Podcast: Tripadvisor's New CEO

Good morning from Skift. It's Thursday, May 5, in New York City. Here's what you need to know about the business of travel today.
Online Travel

Phew! Travel Booking Windows Are Increasing Again

Fascinating data point from Expedia Group Media Solutions in its latest Q1 Travel Trend Report: the booking windows which had shrunk dramatically over the last two years of the pandemic…
Online Travel

Expedia Says Half of Recent Vrbo Customers Were New

It looks like the nonstop ads on TV and YouTube achieved something. But Vrbo risks being a victim of its own successful marketing. It's scrambling to add more vacation rental inventory in some places.
Online Travel

A Deep Dive Into Google’s Impact on Travel 2022

Travel is roaring back. And with the return of business also comes with it an old set of challenges. “What’s our Google strategy” is once again a key question that every travel executive needs to be asking.
Online Travel

Camping Holds Its Own Even as Other Travel Comes Roaring Back

Travelers are still faithfully flocking to campgrounds, despite other forms of travel opening up. Now, variations of camping, like glamping and RVing, are replacing higher-maintenance leisure travel. They are also providing a new way to approach remote working.